Goodbye Soho... Hello Fitzrovia! – BEAR

Goodbye Soho... Hello Fitzrovia!

We’ve been keeping some exciting news under our hats… 🤭

As you all know, we’ve been living and loving the London life since April 2019, serving perfectly poured Flat Whites from our little coffee haven inside Jack Wills’ flagship store on Kingly Street, Soho. Unfortunately due to some High Street struggles, JW were forced to announce the closure of their Soho store earlier this month… which left BEAR suddenly store-less. 💔😢

Luckily for us, we had some wonderful buddies over at the Paperchase Head Office on Tottenham Court Road who were eager to open a coffee shop inside the (huge!) store located below their workspace. Those guys couldn’t bear to see us stranded - they quickly swooped in to the rescue and offered us some new digs so we could keep slinging coffees to the shoppers, commuters and sightseers of London. Yay! ☕️

Over the past week we have all been busy painting, moving, scrubbing, mending and decorating to get our lovely new home inside Paperchase up to scratch ready for our opening day… which is TODAY! 💃🕺🎉

We had an absolute ball with the guys over at Jack Wills and although we were really sad to have to say goodbye to them all, we also couldn’t be more excited about our new partnership with Paperchase and all of the amazing things we’ve already started planning together. Watch this space. 👀

BEAR moving out of Jack Wills
BEAR moving out of Jack Wills
BEAR Fitzrovia being painted
BEAR Fitzrovia under construction
BEAR Fitzrovia under construction

If you’re ever looking for great coffee in Fitzrovia / Bloomsbury, now you know where we are!

London, we’re not going anywhere. The only way is up. 🐻

BEAR x