BEAR x Jack Wills


What a week… We’ve officially opened store number 4, and now we need a lie down. Our first couple of weeks have been an absolute whirlwind, but so much fun! 
Coffee & Clothes Reading BEAR takes LONDON! 2 minutes Next Summer Eats

Even before we’d fired up the coffee machine and opened our doors, we were making fabulous new friends left, right and centre (huge shoutout to our new neighbours at Dishoom Carnaby for keeping us well and truly fuelled with delicious breakfasts)!

We took Monday 22nd and Tuesday 23rd April as ‘test-the-water’ type days, where we chose a random hour in the day, put a “FREE FLAT WHITES IN HERE” sign outside the front door, and just started dishing out - you guessed it - FREE coffee to the people of Soho. Mad, right?! Well yeah, right, but it was fab - we got chatting to some of the most interesting people, and we even got told that we make the “best Flat White in London” AND “the best coffee I’ve had in the UK”! Granted, these comments came after we’d just given them a freebie, but it was still very nice to hear!

On the evening of Tuesday 23rd, we opened our doors to a bunch of high-energy Instagrammers and bloggers to help us spread the good word across London. We hosted a Cocktail Masterclass and dished out some goodie bags and they all had the time of their lives!

Cocktail Masterclass at BEAR Soho

BEAR Espresso Martini

Thursday 25th was our official opening day, but by then we were well and truly warmed up! Things are going swimmingly and London is as exciting as always. Next time you’re looking for somewhere to stop for a coffee in Soho, come and say hi!